Massachusetts Alliance of Portuguese Speakers (MAPS)
Somerville, MA
non-profit cultural organization


create logotype symbolizing the inspiration and opportunity for growth that the organization offers the Portuguese speaking community. logotype to be used on all stationary and signage.


after researching Portuguese-speaking countries' cultural colors and imagery, we presented both a corporate and the selected more playful logo. The image of individuals reaching and soaring up like a candle's flame emphasized the hope and growth of the people for whom the alliance is dedicated. We utilized colors from Portuguese-speaking countries flags, excluding any image or colors reflecting an imperialistic history .

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