medium complexity.
medium cost.
medium tech.
turn-around: approx. 1 week not including printing
pre-press and printer: handled by agency
est: 1994
Directech reported that Digital was extremely pleased by the piece and that it pulled well -- exact figures were never quoted. Feedback is that the theme is still memorable to recipients even to today.
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Digital Equipment Corp.
PC computers
through Directech,
Burlington, MA


convey the speed and excitement in owning the new Alpha AXP Computer system, and target developers.


hired as a freelance art director to work with Directech's copywritiers and production staff. Brainstorming in the dead of winter lead us to this theme...the look developed spontaneously, since Cynthia and the Production Head had both done competitve skiing at one time.
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