medium complexity.
low cost.
low tech.
turn-around: approx. 2.0 weeks including printing
copywriting: Bob Cargill
pre-press: Marken Graphics
printer: Blue Hill Press
est: Nov. 1995
response rate was over 8% to the house membership list, and was done "on a shoestring". We were commissioned by Bob Cargill of then Cargill Creative, to art direct and design the piece. Bob submitted the selfmailer for the 1996 Nedma Awards, garnering for our joint firms a Bronze Award for the Traffic Generation Mail category.
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New England Direct
Marketing Association
Wellesley, MA
association of direct and internet marketing professionals


create cheap, exciting Call for Entries to the NEDMA Shoestring Awards.


cheap was the word...used the office scanner to scan the cover shoestrings, and drew shoestring ideas with a rough pencil creating a whimsical look to complement Bob Cargill's persuasive copy. Simple black ink printing on cheap flecked stock drove home the "on a shoestring" theme. won a Nedma award for this one... see comments...
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