ResponsiveConcepts - Direct Mail - Relational Courseware


	medium complexity. medium cost. medium tech. turn-around: approx. 3.5 weeks including printing pre-press: Marken Graphics printer: Acme Printing est: 1999


	client reported that the piece appealed greatly to the MIS managers and staff, so much so that in-bound telemarketing was overwhelmed with responses (3.5% rate).



	Relational Courseware / Gartner Group Boston, MA computer-based training create compelling selfmailer targeting MIS managers and staff designed clean graphical look with persuasive copy suggesting drowning in tech updating - pulled a 3.5% response to a combination house and bought list.