medium complexity.
medium cost.
medium tech.
turn-around: approx. 2.5 weeks including printing
pre-press: Softkey's source
printer: Softkey's source
est: 1998
after the launch we were informed that Softkey's partnership with Paper Direct was dissolved and the mailing was discontinued.
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Softkey International
Cambridge, MA
software developer


design solicitation for software that creates business marketing pieces. target small and home businesses.


playing off of the packaging design, created simple graphical 1-5 steps to great design. Software was developed to work with the "Paper Direct" product line and this effort was cooperative with that company.
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