Williams Selfpromo
Hampstead, NH
education specialist
create unique self-promotional brochure for job candidate to win an interview with Kaplan.
since target was in NYC, designed direct mail to arrive in a fedex letter. inside the customer would find a miniature interoffice envelope with teaser copy mimicing a private message from a collegue on a great tip.. inside we created a brochure matching the Kaplan standing people graphics only showing the candidate as a member of the team. Copy emphasized her qualifications and a inside popup helped the message "pop".
